Printed Media and Intermet Marketing Come To A Standoff

My recent entry on the SEO Chicago blog reads....

"The FCC Plans To Be More Lenient
For years the standard cardinal rule was that you could not own a newspaper and a radio or television station in the same area. According to the New York Times there is a push to change some of the old habits....."

PRINTED MEDIA TAKES A HIT
As advertising gradually slides over to Internet Media the newspaper market is slagging in sales. Part of that is due to the speed of delivery and instant gratification of getting the news when you want it. The consumer can log on line or read the headlines off an RSS feed in his/ her Blackberry and keep on moving. There is almost no time for news in this fast high tech world. Television and Internet media knows how to deliver a story. Often times the news is delivered quick and fast in two minute segments to give you an idea of what is happening. Then it will repeat itself again so you get the point.

CNN has been doing this 30 minute coverage thing for years. It just gives you the headlines of whats going on. Even Internet video clips are 2 minutes max. Media groups like TMZ understand the speed and often restless minds of the public."

** This ties into what Michigan marketers should be doing and thats levelling the playing field. Now for the first time in history you have the same coverage as large media giants. Thanks to Blogging and RSS feeds you can create your own network of potential customers and clients.

And unlike traditional media you can run multiple blogs that carry media rich content in any city you choose. In fact you can have as many blogs as you want in any category. Each one of them can syndicate your content whether it is audio, web video and get them disributed onto web sites, hand held devices and multiple web sites. This of course is done with zero broadcasting fees.

Not only that but you do not have to worry about breaking any laws with the FCC. This is truly powerful. As The Detroit Free Press struggles for new subscribers the customer base is getting its news source from other venues via the internet.

How are you using this technology to further enhance your profit line?

Posted by Ted Cantu on Oct. 18, 2007 at 7:38 AM

THE GREAT DIGITAL VIDEO WAVE IS HERE

Forget all the stuff you are reading in the press. The great video wave for the Internet is already here. There are plenty of early companies who are jumping on this bandwaggon. Its a great thing to see. In fact I haven't seen this type of excitement come to the web in quite a while. I am talking about all the companies that deal with video email like VM Direct and Hello World. But there are many more exciting companies too like www.Oovoo.com

The predictions are incredible. You are looking at profit projections in the billions. And this is not just a local thing its a global phenomenon. Its going to reshape everything around you from the way you communicate to the way business will be conducted. This is not only encouraging but it is welcomed. In fact, it is everything that the telecommuncation industry has been striving for.

The End.
==========================

THE OTHER VIEW.....
Well, it would be silly to let them tell us that this is THE BE ALL AND END ALL OF COMMUNICATION. Because what these firms deliver is just one part of whats possible. There are many other things that this technology can do for you as a company.

Sure its a blast to have your video emails delivered in the right bandwidth everytime. Its great to be guess right about everything. However Digital Video can be used strategically to nail down precise concepts at the right time. I am talking about combining it with Search Engine Optimization and being able to get ANY web page you want indexed.

This can benefit....

* Real Estate
* New Property
* Autos
* Key Business Concepts
* Squeeze Pages
* Product Demonstrations.....

And far too many more examples that we could list.
The combinations of SEO mixed with web video, (that is keyword driven) can pinpoint any page to ANY NICHE MARKET. So what I am saying is that you will not have to invite people to come and look at your stuff. Your material just shows up where its supposed to and gets in front of the niche market. This is very powerful.

Your pages become marching soldiers of fortune. These are also optimized to 85% - 100% so the Meta Data is top notch. Bottom line you are going to breeze right past your competitors. This is going to be beneficial as you grow in search engine popularity. This is in some ways greater than what VM Direct can do because you show up in the search engines. You are not just one of the millions of people who are using a service.

Remember what happened recently with Google and Squidoo.
http://911copywriters.blogspot.com/2007/10/squidoo-gets-google-slapped-does-this.html

If this service ever gets Google slapped - for any reason - and it could happen you are flat out of luck. Its better to know both sides of the fence so you can be twice as much as your competitors. There are a lot of things to know about the search engine world that can strengthen any company. Don't rely on one service to be your personal Jesus. If something happens to that service you will lose your hard earned efforts.

I applaud these new services for showing up when they did. In fact, I can find some use for them myself. I'll be honest. They are pretty incredible for what they can do. They have the video email market down cold.

But if you want to use digital video to anchor your web pages so they will be found onilne, (think Geo Targeting) then you need good Search Engine Optimization.

Get the best of both worlds. Why fool around?

Posted by Ted Cantu on Oct. 11, 2007 at 10:16 AM - Cantu is the creator of www.911copywriters.com and a Dan Kennedy IBA Member.

Chasing The Wrong Thing: Standing Up For PPC

I got a call today from someone who inquired about our SEO packages. Before he could commit to getting a solid solution he tried to defend his position on PPC and why it was "working". Now I got to tell you that this particular prospect was blowing $1000 bucks a month and getting a shoddy ROI.

Thats $12,000 a year out the window.

I must also add that this guy hadn't sold anything to date despite this hefty price tag. As if he was defending his actions he was trying to convince me that his PPC efforts were.... "pretty good" and that he may not even need organic SEO. I wasn't buying it.

WHAT ARE HITS?
I had to go over this twice today with two different people. But it basically breaks down like this. You may have 20,000 hits a day. At least, that is what your traffic counter claims right? Wrong. What you are REALLY looking at is a tab of how many elements were reviewed by a search engine spider. That means every graphic element is counted as a "hit". So if you got a gallery on one of your pages with 50 images - one visitor goes to your page and every one of those pictures will register as a "hit".

HITS = HOW IDIOTS TRACK TRAFFIC

So you can have 10,000 hits a day. Maybe what it really comes down to in most cases is 500 unique visitors are going through your web pages and not buying anything but looking for content. Each time the pages are opened the full graphic count registers as a large hit count. Sadly, this is how a lot of companies look at their web traffic. They just aren't in the know.

The Other Type of Traffic
Just because you are getting hits doesn't mean that the people who stumble onto your site, (in most cases - especially if you are using PPC tactics) are simply not qualified to be a customer. The trick to getting GOOD traffic is to make sure your web site pops up into the right corners of the web where your niche audiences are hanging out in. This could be a variety of areas but not limited to:

* WIKIS
* Directories
* Portals
* Regional Directories
* Review Sites
* Message Boards
* But More Importantly.... Good Use of PR.

Traffic is just traffic unless its singled out and has some directive. You need to have the appropriate type of people pop up on your site as they are more likely to buy something that you are selling. Keep in mind that if you ignore this fact you are really playing darts in the dark.

Posted by Cantu on Oct. 3, 2007 at 9:26 PM

MUST EVERYTHING BE A H5?

There is a GOOD CHANCE that you're killing yourself online. I just came back from a wild jaunt in the east coast in New York City, (you can read all about my recent adventures at the DigitalLife conference here.....).

I come back from a highly technical two weeks to find something very disturbing back on my home soil. Companies from all walks of life in Troy, Michigan have ZERO IDEAS on what it takes to make a page rank properly....

Most alarmingly......

* Keyword Density
* Meta Data
* Proper Copywriting Length

Sadly, a lot of sites that I come across even in the manufacturing realm INSIST on putting all the body copy into a - h5 -tag. That doesn't say much for the city of Metro Detroit. IN fact, it makes us look pretty shoddy when it comes to the nation at large. Especially after our recent embarrassment this past Monday with our National American status as a state.


** Worse, I have seen many manufacturing sites in the State of Michigan try to skate by with one or two sentences per page. Please take note that there is a direct number system when it comes to using the proper number of keywords per page. I am not saying this to be over the top or cruel but its a standard fact.

There are a lot of things you must put into your pages. I am not talking about FLASH and other outdated technologies. I am talking directly about the type of formating that gets your pages easily indexed online.

There is no reason that a company should have to pay 25k - 50k for some watered down "programming" or animation functionality or even java navigation, (Java is not visible to search engine spiders by the way).

But what do I know?

Maybe Michigan businesses like throwing their money out the window.

There is a reason why Michigan is in last place.

Ted Cantu posted this on October 2, 2007 at 8:58 PM

COPYWRITING - WHEN YOU NEED IT !!

"Exciting New Step-by-Step Copywriting Skills... LIVE ONLINE!"

Here is an exciting clip of our online copywriting seminar..... Its an intimate look -
one on one.. showing you the secrets of how to write dynamic sales copy.

Heres where to get the entire series......
Copywriting Workshop.....

Posted by Cantu on Sept. 15, 2007 at 7:23 PM

Take A Tip From Jay Conrad Levinson

NEWSFLASH

There is no news... but enjoy this lovely picture of Jay Abraham !! Brilliant !!

THE BOUNCE UP - EXPLAINED

How do you tackle the giants in the hotel industry? Seriously? Especially when they are mobbing up all the top spots in Yahoo? Its amazing when every hotel business in the Tallahassee market seems to pull this stunt.....

Example: TALLAHASSEE HOTEL, Florida Suites, HOTELS IN TALLAHASSEE, DOUBLETREE - Double Tree Hotel in Florida

That is the title for one of the pages we were trying to conquer. That is pretty much a surefire way to get your site blacklisted once and for all. Many of these types of businesses have paid their way to the top ensuring that they get to the top AND STAY THERE. Getting locked out of the top spots is daunting, troubling and at best -- nerve wrecking.

How do you topple the giants?

You do it with persistance.

Now look at this.....

tallahassee hotel - Yahoo! Search Results

Note: My client for the Govenors Inn holds the 118 spot on Yahoo, ( www.thegovinn.com) and we didn't pay for any sponsored listings or dump a small fortune into pay per click. That is how you beat the big guys.

There are smart guts in these pages and on the server. The best part about this project is that we are just getting started. Please note that we only used the keywords sparringly. We didn't have to jam them multiple times into the title. That is nice.

THE KEY TO THE BOUNCE UP

Even if this site bombs as we build it things will turn out alright. You are bound to inch your way to the top. A lot of site owners will try unethical things along the way. Some are not built for optimum efficiency and others do not have their pages tuned up to 100%.

Our pages are built for the long haul. There are many key critical factors the create this overall effect. Note that if you ran a meta checker on the first front end pages they rate fairly low. But the real meat of the other pages who contribute to this site do some of the real popularity "pulling". As you can imagine t would be difficult to run a 40 page sales letter on the first page of a hotel web site.... no matter where it is located.

It is that very infrastructure that is going to be KEY in forcing our pages to slide up the rankings. Even when new sites emerge and push us down we have the tendency to move back up again. The beauty of this also lies in the following crucial areas.

* Understanding Yahoos relationship to certain blogs
* Placing RSS feeds where readers will grab them
* Creating a network of blogs, podcasts, and web pages

What you need to understand is that a web site is not a stand alone item. There are many contributing factors to making this run right. Also consider that making an online infrastructure work half way decent you are going to need more than "five pages".

This is where web site resellers get it wrong. This is where web sales people, (PPC and others) get it wrong and this is how the company who buys into this sort of arrangement loses out.

Oh, and by the way. Because this site is listed and ranked the way it is it is going to keep inching its way to the very top. If you don't believe me check out this site for SEO Search Quest.

Currently, we hold the number 4 spot on Yahoo. Now that could change with the dynamics of the online world. Occassionally we get bumped back down to number 34, which is not bad. You have to accept this type of thing when you get into the thick of things. But what is most notable is that we bounce back up again to the very top. We have held the number 3 spot in the past and have climbed all the way back to number 2.

Cantu posted this on Aug. 14 2007 at 8:46 PM and is the creator of SEO Search Quest, Podcast University and works out of Chicago and Metro Detroit

New Online Business Profiles

"Get Your Business Onto IPODS, IPHONES and Blackjacks!"

Ted Cantu showcases his new program on how you can get your business into Ipods, and Iphones. This is for a new product kick off and the best part is that it is backed by a real SEO program to boost the pages. Simply said this is going to help bring customized traffic to your web pages.

Posted by Cantu, JULY 30, 2007

The Entrepreneur Network of Michigan - Cybercast # 2

"Spreading The Word on IPOD Marketing"

Cantu and Ike Engelbaum are at it once again. Here in this clip we reveal some interesting ways that you can market your product or service using IPOD media. This is some good information.

NOTE: On a comedic level Cantu is obscured by a mic stand. This blocks out his face during this interview. But the information is quite good.

** This is another installment of our cybercast series.

Posted by Cantu on July 28, 2007 at 6:02 PM

AUTHOR SPILLS HIS GUTS.......

It had to happen sooner or later. But this weekend ushered in a whole new slew of secrets in the onilne world. It crept up suddenly taking many companies by surprise while they slept.

Fortunately, I compiled a list of these MUST HAVES.....
Give this a quick glance over....

1. Get a commercial web site
2. Add pages to it weekly
3. Get an info site
4. Add pages to it weekly
5. Get 4 - 7 blogs
6. Optimize your blogs for niche markets and key cities
7. Monetize with your online sites
8. Get web videos made for your business
9. Pre-can your presentations online
10. Get a podcast show
11. Sign up with online social networks
12. Get ebooks made
13. Sell information
14. Create mobile web pages

To get the full article and most information on mobile marketing and updated web info
click here....

Cantu posted this on Sunday July 22, 2007 at 10:16 am

Death Comes To Online Linking ?

Is this what I really read? I had to wipe my eyes as I stared in disbelief into my screen. But there it was and it appeared to be no mirage.

Google, (that rascal...) had changed its algorithm once again. Now it doesn't matter how many links you have coming to your site to make you popular. This new spider is so smart that it looks for the quality of your linking strategy based on your past behavior. IN other words, you have to be THE REAL DEAL in your market place.

I rather like this whole honesty concept.

So the BIG question is can you still appear 3-5 times in a search in the top ten? The answer is YES YOU CAN. In fact if you want to see this in action check out my recent position for the new Bonacure hair care products in Michigan.

bonacure michigan - Yahoo! Search Results

I occupy 6 out of the top 10 spots in Michigan. The listings under Fascube, (The Fashion Culture Beauty Network) and Ivenue are all content sites that I created. FASCUBE is a blog that I created to support my fashion and arts projects.

Just stay consistent and relevant to the industry you work in.

The results will follow.

CANTU posted this on July 19, 2007 at 5:21 pm

Whos Afraid of the Big Bad Yellow Pages?

You may be in a position where dropping a ton of money in non-effective marketing is not your concern. Maybe you can leave at 5pm and put the concerns of the company behind you.

If you are a CEO and are looking for better ways to market your products and services this is for you. This particular article is worth checking out...

Tuesday, July 17, 2007
The $6,746.00 Miracle

Posted by Cantu on July 17, 2007 at 11:29 pm

Ted Cantu Spills His Guts - SEO Secrets Exposed

Fresh off the set from the IKE ENGLEBAUM, ENTREPRENEUR RADIO SHOW in Southfield, MI -- SEO Search Quest threw together a simple presentation that spells out what they do.

This online presentation spills its guts and crosses the line! For the first time you can get an upclose and personal look at how we get clients and get top search engine results. This is something that can work out for your company.

Less than the price of display ads and a few rounds of direct mail you can get real popularity. Everytime this presentation has been shown business owners throughout Metro Detroit are literally flabergasted with the business potential this can create.

It has real proof and results.
This is worth checking out.....
http://1seomichigan.com/3.html

Cantu posted this on July 8, 2007 at 12:58 am.

CANTU - IPHONE MARKETING

Click here to get your own player.



"Here Is A Coming Attraction For The New IPHONE - Marketing Ops"

You knew this was coming sooner or later. But the question is does your market have the IMAGINATION for this type of marketing. The Michigan SEO - Podcasting market is a real one that you can really sink your teeth into. This one is for the big bucks....

Listen up as Cantu tells you how you can profit from this incredible resource.

Posted by Cantu on July 5, 2007 at 6:17 pm

Michigan Homegrown Powerhouse Hits The Airwaves

"Ike Engelbaum Challenging The Face of Michigan Marketing"

Ted Cantu and Ike Engelbaum take to the airwaves on 1260 AM and discuss new forms of marketing for Michigan Businesses.

There is more to this story.... Check out the full page on what Rebel Marketing is all about....

”Some of Michigan’s Best Real Estate, Mortage andLegal Have Been Ignored Online And Just Need A Little Help”

INFORMERCIALS ARE EXPENSIVEBut consider for a moment the high cost of commercial broadcast advertising. If you want to feature your product or service on late night television it costs 15k just to get started. After you cut a demo of what your product can do you will have to shell out an additional 115k just to get your infomercial pilot off the ground and into syndication……You can do the same type of syndication with your online IPOD ready video.

For pennies on the dollar you can have your own informercial quality videos created and syndicated through our SEO IPOD network. Now Michigan businesses are at a significant advantage.

But that’s not the most SHOCKING part --- You see, roughly 80% of these infomercials flop on the airwaves and fail to pull any sort of profit. All this money you invest in getting results like thisis not effective.

Most companies DON’T WANT a huge practice with staff, and overhead

Source: http://www.1seomichigan.com/rebel.html

*** The face of marketing as we know it is changing. There are many things that are really falling fast all around us. Things that used to work are now just getting nominal results. Just last week EBAY mentioned that it was going to start selling radio airtime ONLINE as part of its bidding services.

Stay tuned for more.....

Ted Cantu posted this on June 19, 2007 at 9:29