How do you tackle the giants in the hotel industry? Seriously? Especially when they are mobbing up all the top spots in Yahoo? Its amazing when every hotel business in the Tallahassee market seems to pull this stunt.....
Example: TALLAHASSEE HOTEL, Florida Suites, HOTELS IN TALLAHASSEE, DOUBLETREE - Double Tree Hotel in Florida
That is the title for one of the pages we were trying to conquer. That is pretty much a surefire way to get your site blacklisted once and for all. Many of these types of businesses have paid their way to the top ensuring that they get to the top AND STAY THERE. Getting locked out of the top spots is daunting, troubling and at best -- nerve wrecking.
How do you topple the giants?
You do it with persistance.
Now look at this.....
tallahassee hotel - Yahoo! Search Results
Note: My client for the Govenors Inn holds the 118 spot on Yahoo, ( www.thegovinn.com) and we didn't pay for any sponsored listings or dump a small fortune into pay per click. That is how you beat the big guys.
There are smart guts in these pages and on the server. The best part about this project is that we are just getting started. Please note that we only used the keywords sparringly. We didn't have to jam them multiple times into the title. That is nice.
THE KEY TO THE BOUNCE UP
Even if this site bombs as we build it things will turn out alright. You are bound to inch your way to the top. A lot of site owners will try unethical things along the way. Some are not built for optimum efficiency and others do not have their pages tuned up to 100%.
Our pages are built for the long haul. There are many key critical factors the create this overall effect. Note that if you ran a meta checker on the first front end pages they rate fairly low. But the real meat of the other pages who contribute to this site do some of the real popularity "pulling". As you can imagine t would be difficult to run a 40 page sales letter on the first page of a hotel web site.... no matter where it is located.
It is that very infrastructure that is going to be KEY in forcing our pages to slide up the rankings. Even when new sites emerge and push us down we have the tendency to move back up again. The beauty of this also lies in the following crucial areas.
* Understanding Yahoos relationship to certain blogs
* Placing RSS feeds where readers will grab them
* Creating a network of blogs, podcasts, and web pages
What you need to understand is that a web site is not a stand alone item. There are many contributing factors to making this run right. Also consider that making an online infrastructure work half way decent you are going to need more than "five pages".
This is where web site resellers get it wrong. This is where web sales people, (PPC and others) get it wrong and this is how the company who buys into this sort of arrangement loses out.
Oh, and by the way. Because this site is listed and ranked the way it is it is going to keep inching its way to the very top. If you don't believe me check out this site for SEO Search Quest.
Currently, we hold the number 4 spot on Yahoo. Now that could change with the dynamics of the online world. Occassionally we get bumped back down to number 34, which is not bad. You have to accept this type of thing when you get into the thick of things. But what is most notable is that we bounce back up again to the very top. We have held the number 3 spot in the past and have climbed all the way back to number 2.
Cantu posted this on Aug. 14 2007 at 8:46 PM and is the creator of SEO Search Quest, Podcast University and works out of Chicago and Metro Detroit
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