Forget all the stuff you are reading in the press. The great video wave for the Internet is already here. There are plenty of early companies who are jumping on this bandwaggon. Its a great thing to see. In fact I haven't seen this type of excitement come to the web in quite a while. I am talking about all the companies that deal with video email like VM Direct and Hello World. But there are many more exciting companies too like www.Oovoo.com
The predictions are incredible. You are looking at profit projections in the billions. And this is not just a local thing its a global phenomenon. Its going to reshape everything around you from the way you communicate to the way business will be conducted. This is not only encouraging but it is welcomed. In fact, it is everything that the telecommuncation industry has been striving for.
The End.
==========================
THE OTHER VIEW.....
Well, it would be silly to let them tell us that this is THE BE ALL AND END ALL OF COMMUNICATION. Because what these firms deliver is just one part of whats possible. There are many other things that this technology can do for you as a company.
Sure its a blast to have your video emails delivered in the right bandwidth everytime. Its great to be guess right about everything. However Digital Video can be used strategically to nail down precise concepts at the right time. I am talking about combining it with Search Engine Optimization and being able to get ANY web page you want indexed.
This can benefit....
* Real Estate
* New Property
* Autos
* Key Business Concepts
* Squeeze Pages
* Product Demonstrations.....
And far too many more examples that we could list.
The combinations of SEO mixed with web video, (that is keyword driven) can pinpoint any page to ANY NICHE MARKET. So what I am saying is that you will not have to invite people to come and look at your stuff. Your material just shows up where its supposed to and gets in front of the niche market. This is very powerful.
Your pages become marching soldiers of fortune. These are also optimized to 85% - 100% so the Meta Data is top notch. Bottom line you are going to breeze right past your competitors. This is going to be beneficial as you grow in search engine popularity. This is in some ways greater than what VM Direct can do because you show up in the search engines. You are not just one of the millions of people who are using a service.
Remember what happened recently with Google and Squidoo.
http://911copywriters.blogspot.com/2007/10/squidoo-gets-google-slapped-does-this.html
If this service ever gets Google slapped - for any reason - and it could happen you are flat out of luck. Its better to know both sides of the fence so you can be twice as much as your competitors. There are a lot of things to know about the search engine world that can strengthen any company. Don't rely on one service to be your personal Jesus. If something happens to that service you will lose your hard earned efforts.
I applaud these new services for showing up when they did. In fact, I can find some use for them myself. I'll be honest. They are pretty incredible for what they can do. They have the video email market down cold.
But if you want to use digital video to anchor your web pages so they will be found onilne, (think Geo Targeting) then you need good Search Engine Optimization.
Get the best of both worlds. Why fool around?
Posted by Ted Cantu on Oct. 11, 2007 at 10:16 AM - Cantu is the creator of www.911copywriters.com and a Dan Kennedy IBA Member.
No comments:
Post a Comment