Thursday, July 22, 2010

The Changing Face Of Search Engine Optimization

THE LATEST BUZZ THESE DAYS IS -- GOOGLE CAFFEINE !!

Some people are crazy about Google Caffeine and some other people I talk to are scared out of their minds! Why? Well mainly because Google changed their algorithm. That always makes business owners a little jumpy. The first thing that comes to mind is are they going to experience a drop in ranking.

The other thing you should be concerned about is are your pages going to get dropped period! I have seen sites disappear off the first page of Google overnight. That has to be a little scary if you are counting on your online web presence to carry the weight of your company.

What Is Google Looking For?

** Google won't tell you exactly how it is ranking sites these days but here is what we were able to figure out.....

* Scanability - The site should load fast... No bulky artwork
* Tags - Metadata - HTags -- these things matter
* Relevant - Everything you do should be relevant to the page

I still see a lot of companies stuff a gazillion keywords into their search tags. This is a surefire way to remain anonymous. Try not to make Google think too hard.... Give them something smaller and more direct.

This is the best approach.....

And lastly....

If you do things the right way you can get a site listed on Google, page 1 in about 6 days. And thats with a new domain and everything. I have seen this happen with my own eyes. Its quite incredible.

Ted Cantu lives and works in Farmington Hills, Michigan. Works for Kawasaki and Yamaha atv parts, recently beat Kawasaki with a kawasaki dealership on page 1 of Google!

Friday, February 19, 2010

UPDATE - IM BACK ON THE SCENE ----

Here is what I am up to with Kawasaki in Michigan !!! Great stuff

Kawasaki ATV Parts Featured at Open House on Hot Metro Finds

Looking for the right Kawasaki ATV part can be a daunting task. You may have to go through several used parts dealers before you find the right part you are looking for. The other dramas you will face no doubt will come in the form of gas, expense and time. At the end of the day you will be looking at an extensive amount of effort and you may have very little to show for it. This is what it is like when you are looking for motorcycle OEM parts for top brands including Yamaha, Kawasaki, and Honda.

That’s why you need to grab opportunities when you can. Powers Motor Sports, located in Fremont Michigan, has another solution for you. Getting the word out is becoming the top priority for Michigan based businesses including Kawasaki dealerships. Using tools like YouTube.Com, and Google Video is becoming a prominent force in online marketing.

“We wanted to cover the entire Open House at Powers Edge and give the people at home a preview of the new 2010 Kawasaki ATV models. We shot several insightful clips in the showroom and are showing online viewers what is available. This is an extremely valuable way for Michigan based businesses to get the word out about their goods and services.” Says online marketing gurus, Ted Cantu.
“We showcased the new motorcycles of the season or when new models come out for top lines such as Ski Doo and Sea Doo. You are able to walk through the showroom with us, cameras rolling and check out the vast number of products and ask questions from a reliable resource in person.” Commented online marketing expert, Tracey Vitkay.

Powers Motor Sports also features Kawasaki motorcycle parts on their web site these parts span through a number of decades going back all the way to the mid-eighties. These parts are able to be located online through the OEM number and also with detailed microfiche for each product part. These exact parts are created to fit the Yamaha motorcycle brand. You will also find Kawasaki OEM parts online and Honda OEM parts for their extensive lines of ATV’s and motorcycles.

“The idea to showcase the showroom on video and then make viral clips out of them was a natural” adds online marketer, Ted Cantu, “People want to see what is available in your store by coming into your shop or even purchasing online from your website. Online video is a great way to allow online searchers a way to take a peek into your inventory.” The videos have been featured on a new media based website called, Hot Metro Finds which showcases Michigan based businesses.

Ted Cantu works for Bonacure Michigan in Michigan of all places..... at a little company called Windsor Beauty, one of 50 clients.