Printed Media and Intermet Marketing Come To A Standoff

My recent entry on the SEO Chicago blog reads....

"The FCC Plans To Be More Lenient
For years the standard cardinal rule was that you could not own a newspaper and a radio or television station in the same area. According to the New York Times there is a push to change some of the old habits....."

PRINTED MEDIA TAKES A HIT
As advertising gradually slides over to Internet Media the newspaper market is slagging in sales. Part of that is due to the speed of delivery and instant gratification of getting the news when you want it. The consumer can log on line or read the headlines off an RSS feed in his/ her Blackberry and keep on moving. There is almost no time for news in this fast high tech world. Television and Internet media knows how to deliver a story. Often times the news is delivered quick and fast in two minute segments to give you an idea of what is happening. Then it will repeat itself again so you get the point.

CNN has been doing this 30 minute coverage thing for years. It just gives you the headlines of whats going on. Even Internet video clips are 2 minutes max. Media groups like TMZ understand the speed and often restless minds of the public."

** This ties into what Michigan marketers should be doing and thats levelling the playing field. Now for the first time in history you have the same coverage as large media giants. Thanks to Blogging and RSS feeds you can create your own network of potential customers and clients.

And unlike traditional media you can run multiple blogs that carry media rich content in any city you choose. In fact you can have as many blogs as you want in any category. Each one of them can syndicate your content whether it is audio, web video and get them disributed onto web sites, hand held devices and multiple web sites. This of course is done with zero broadcasting fees.

Not only that but you do not have to worry about breaking any laws with the FCC. This is truly powerful. As The Detroit Free Press struggles for new subscribers the customer base is getting its news source from other venues via the internet.

How are you using this technology to further enhance your profit line?

Posted by Ted Cantu on Oct. 18, 2007 at 7:38 AM