THE LATEST BUZZ THESE DAYS IS -- GOOGLE CAFFEINE !!
Some people are crazy about Google Caffeine and some other people I talk to are scared out of their minds! Why? Well mainly because Google changed their algorithm. That always makes business owners a little jumpy. The first thing that comes to mind is are they going to experience a drop in ranking.
The other thing you should be concerned about is are your pages going to get dropped period! I have seen sites disappear off the first page of Google overnight. That has to be a little scary if you are counting on your online web presence to carry the weight of your company.
What Is Google Looking For?
** Google won't tell you exactly how it is ranking sites these days but here is what we were able to figure out.....
* Scanability - The site should load fast... No bulky artwork
* Tags - Metadata - HTags -- these things matter
* Relevant - Everything you do should be relevant to the page
I still see a lot of companies stuff a gazillion keywords into their search tags. This is a surefire way to remain anonymous. Try not to make Google think too hard.... Give them something smaller and more direct.
This is the best approach.....
And lastly....
If you do things the right way you can get a site listed on Google, page 1 in about 6 days. And thats with a new domain and everything. I have seen this happen with my own eyes. Its quite incredible.
Ted Cantu lives and works in Farmington Hills, Michigan. Works for Kawasaki and Yamaha atv parts, recently beat Kawasaki with a kawasaki dealership on page 1 of Google!
